Product packaging comes in all shapes, sizes, colours and designs. It is mainly created to protect products from dirt and damage during transport and distribution. Most business owners forget that there are a lot of things they can do with product packaging, aside from protecting their goods.
Marketing experts strongly insist on the importance of package labels in strengthening brand awareness, especially for e-commerce businesses. It helps your products stand out from the rest.
When should you invest in a bespoke product packaging?
Investing in bespoke package solutions is a must. There are hundreds of companies that offer superb packaging solutions that can fit your budget and satisfy your business needs. Nowadays, it is vital to consider personalised packaging because it adds to the charm of your products. It makes the customers feel special when they receive a neatly packed item and satisfying your customers should always be your priority.
Bespoke packaging companies today offer all kinds of packaging solutions, depending on the budget of the client and the types of products. For example, you can request the company to produce carrier bags with your brand logo or a customised text and graphics for your upcoming sale. You can also ask for bags that are thicker or more eco-friendly, depending on the available resources of your target company.
In case you don’t like using the usual type of boxes for your products, you can search for companies that offer made-to-measure cardboard packaging. They can create the cardboard packages according to the specifications of your products.
Cost of purchasing a bespoke product packaging
Most packaging companies can’t provide a ballpark figure for the cost of their bespoke packaging solutions because there is a variety of factors that they need to consider. Each kind of packaging is created differently, depending on the needs of the business owner. Some types of product packaging are more expensive than others because of the materials used, the complexity of its design, freight, set-up fees, labour, storage costs, and the order volume.
Aside from the factors enumerated above, you must also consider the type of machines used by the company. Ask if they use small machines or large ones. Smaller equipment tends to have lower tooling expenses compared to large kinds of machines. However, the production cost may be higher because smaller equipment produces less packaging than a larger one.
To know how much the packaging solution will cost you, contact your target packaging company. They will ask a few questions to understand your business better. Expect them to ask questions about the materials you want to use plus the types of products that need the packaging. At the same time, be sure to ask your target manufacturer as many questions as you can about their tools and resources.
Investing in superior quality product packaging can surely help you stand out in today’s highly competitive market. It’s not as expensive as you think. You only need to choose the right company to help you out. As much as possible, try to shop around so you can find affordable but finely made packaging for your products.